An analysis of the future marketing strategies of eBay.
Written in 2004; 1,432 words; 10 sources; MLA; $ 47.95
Paper Summary:
This paper presents an overview of the popular auction website, eBay, claiming that eBay has transformed traditional businesses through technology and understanding consumer needs. The paper describes the site's activities and examines the current trends of the site. The future marketing strategies of the site are discussed in an effort to maintain eBay's monopoly of the online auction industry.
From the Paper:
"eBay was founded in 1995 by Pierre Omidyar as "AuctionWeb", part of a larger personal site that included, among other things, Omidyar's tribute to the Ebola virus (Wikipedia, 2004). The site belonged to Echo Bay Technology Group, Omidyar's consulting firm. He had tried to register the domain name "EchoBay.com" but found it already taken, so he shortened it to his second choice, "eBay.com". eBay is headquartered in San Jose, California. Meg Whitman has served as eBay's president and CEO since March 1998."
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