eBay Web Plan

Paper Summary:

This paper discusses the popular auction website, eBay. The statistics relevant to eBay are provided in the paper in an effort to illustrate the success of the company. The paper examines the current status of the website and presents the site's plans for improvements. The paper also compares this on-line marketplace with other websites.

Outline
Executive & Market Analysis Summary
Market Segmentation
Web site Demographics Strategy, Market Needs & Market Trends
Market Growth
Industry Analysis & Participants
Internet Presence
Competition, Web site Strategy, Business Model, Site Positioning & Traffic Forecast
Development, Resource Requirements & Future Development
Milestones, Strategy and Implementation Summary & Competitive Edge
Website Marketing Strategy & Online Sales Strategy
Online Sales Forecast
Strategic Internet Alliances
Financial & Break-even Analysis
Expense & Contribution, Control & Organizational Implications
Risks and Assumptions & Contingency Plan

From the Paper:

"eBay is known as the world's largest online marketplace. Founded in 1995, eBay creates a powerful platform for the sale of goods and services by a motivated community of individuals and businesses. On any given day, there are millions of items across thousands of categories for sale on eBay. eBay enables trade on a local, national and international basis with customized sites in markets around the world. Through an array of services, such as its payment solution provider PayPal, eBay is enabling global e-commerce for an ever-growing online community.
eBay caters to more than 100 million people around the world who buy and sell in the eBay marketplace. Its' users include individual buyers and sellers, small businesses, and enterprises. Buyers on eBay include those who shop for either practical needs or for fun. Sellers on eBay rely on eBay for their primary source of income or as an occasional seller of a product. eBay supports the success of its Web site through its' eBay Community Values, eBay Community hub, discussion boards, chat rooms, Online workshops and Answer Center. Every day members use these forums to get help from other experienced users, share their best practices with newcomers, or for socializing."

More papers on eBay Web Plan:

• Analytical Essay # 74006 : "Marketing Analysis of EBay"
• Business Plan # 140013 : "Business Plan Analysis"
• Essay # 37129 : "The Fun Of an Ebay Auction"

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