Walt Disney Company

Paper Summary:

This paper discusses the motivation of the Walt Disney Company to set up parks abroad. It then analyzes the pros and cons of this business move from the stand point of the Walt Disney Company. The paper then analyzes Disney's decision to make no financial investment in Japan and compares this to the large financial investments that they made in both France and Hong Kong.

Table of Contents:
Overseas Operations
Disney's Financial Investments

From the Paper:

"The company changed CEOs before the Paris effort, replacing conservative Ron Miller with a more aggressive Michael Eisner who wanted the benefits of ownership (Lopez, 2002). It obtained forty-nine percent ownership of Euro Disney. But this time around, attendance and operating income in France was disappointing explains Lopez. Cultural challenges, as well as a European recession in the early 1990s, resulted in less than expected success of the park and its related hotels and facilities. However, Disney restructured Euro Disney and the facility became a success. By the late 1990s, DisneyLand Paris was the largest theme park in Western Europe."

Sample of Sources Used:

• Burgoyne, L. Walt Disney Company's Euro Disneyland venture. http://www.hiddenmickeys.org/Paris/English/LynEuroDisney.html
• Disneyland Resort Paris. http://www.answers.com/topic/disneyland-resort-paris
• Koepp, S. (1998, April 25). Do you believe in magic? Time. http://www.time.com/time/magazine/article/0,9171,967226-9,00.htm
• Lopez, R. (2002, March). Disney in Asia; again? http://72.14.253.104/search?q=cache:_JP76_C6f6sJ:appserv.pace.edu/emplibrary/FINAL.Asiacasestudy.doc+%22Tokyo+Disney%22+%22immediate+success%22&hl=en&ct=clnk&cd=3&gl=us
• Mao, meet Mickey: Hong Kong lands $3.55 billion Disney Park (1999, November). http://www.siteselection.com/ssinsider/incentive/ti9911.htm

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