A business plan analysis, including strategy analyses and a financial analysis, for WEBegin, a consulting company that offers professional support for online business start-ups.
Written in 2007; 10,853 words; 13 sources; APA; $ 215.95
Paper Summary:
This paper presents a business plan for WEBegin, a consulting company that offers professional support for online business start-ups in Germany to people who have an ingenious business idea. The paper first describes the objectives of the business and its strengths and weaknesses. The paper then discusses WEBegin's strategies for success and presents a financial analysis. The paper contains graphs and figures.
Table of Contents:
Lists of Tables and Graphics
Abbreviations
Executive Summary
Business Concept
Our Product
The Industry
Corporate Identity
Objectives
Situational Analysis
Market
Trends& Dynamics
Strengths and Weaknesses
Competitor Analysis
Customer Analysis
Operations Management
Resources
Human Resources
Location
Workflow analysis
Expertise
Marketing & Sales
Marketing Strategy
Strategic Positioning
Operative Marketing
Marketing Mix Path
Sales
Finance
Seed capital
Initial Investment
Operating Costs
Income
Cash Flow
Structure
Legal Form
Company Structure
Management Profile
Outlook
From the Paper:
"The marketing chief is in charge of our marketing and sales and the market research. The operating chief accounts for the business analysis, corporate planning and our legal affairs. He is assisted by our student apprentice liable for the management support. The COO and CMO support at the same time the Chief consultant by consulting the customers and developing strategies according to the needs of the clients. Additionally, our consultants take care of the customers' satisfaction after finishing the projects by keeping a close contact. The flat hierarchy helps us to avoid a lack of communication and improve the teamwork."
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