Visions Electronics

Paper Summary:

The paper discusses how Visions Electronics is the newest business model that will allow customers access to the latest innovations in electronics first. It will provide a unique business model that allows companies to showcase their most creative designs in electronic gadgets. The paper considers Visions Electronics' business plan, the web-based strategy that will be the driving force of this new trendy electronics superstore. The paper discusses company's target consumer, "Super Kids in Digital Space," SKIDS for short. SKIDS are the new, young, consumers who live online and in a wireless world. The paper outlines the new company's costs, competitive positioning, strengths and weaknesses.

Outline:
Strategic Vision
Business Model
Technical Feasibility
Economic Viability
Marketing costs
Competitive Positioning
Strengths and Weaknesses

From the Paper:

"The strategic vision of Visions Electronics is to capture a substantial market share in the consumer electronics industry. It will provide customers the advantage of gaining access to the latest products and innovations from the World's top electronics producers. It will cater to an upscale clientele who wishes to stay on top of the latest gadgets to make their life easier. Visions electronics will generate sufficient profit to ensure financial growth into the future. It will maintain a growth rate that is challenging, yet manageable. It will strive to be a good citizen in the community and will contribute 5% of pretax profits to a local charity."

Sample of Sources Used:

• Berry, J. (2000). Avoid the Pitfall of Going from Bricks to Clicks. Internet Week. January 10, 2000. Retrieved October 19, 2006 from http://internetweek.cmp.com/lead/lead011000.htm
• Comiskey, D. (2006). Report: 2006 Online Retails Sales to Hit $100 Billion April 11, 2006. Retrieved October 19, 2006 from http://www.ecommerce-guide.com/news/news/article.php/3598281.
• Rappa, M. (2006). Business Models on the Web. Retrieved Last updated : October 18, 2006. Retrieved October 19, 2006 from http://digitalenterprise.org/models/models.html
• Sharper Image. (2006). The Sharper Image. Retrieved October 19, 2006 from http://www.sharperimage.com/us/en/index.jhtml?cm_ven=adwords&cm_cat=Media&cm_pla=brand&cm_ite=sharper_image.
• Sungard Planning Solutions (2006). E-Business Continuity Planning. http://www.soulinteractive.nl/thinking/artikelen/e-business/E-Business%20Continuity%20Planning.pdf

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