Victoria's Secret in Thailand

Paper Summary:

This paper discusses the option for Victoria's Secret to open a branch in Thailand. The paper analyzes the company's recent performance, comparing it to the recent performance statistics of their competitor, Thai Wacoal Public Co. The paper also examines the current business climate in Thailand.

From the Paper:

"With a strong foundation of more than 1,000 bricks-and-mortar stores located nationwide and a successful catalog business, Victoria's Secret (a division of Columbus, Ohio-based Limited Brands) became a complete multi-channel retailer with the 1998 launch of its website. The company's profitability to date has been helped in no small part by its intelligent application of enterprise data concerning consumer purchases and patterns. The company is currently working on using data to improve its financial reporting, including profit and loss reports, stock ledgers and returns forecasts; in addition, the brand also plans to use their data repository to analyze website click-stream data, as well as merchandise forecasting and replenishment processes in the future (Amato-McCoy 2003)."

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