Via Montenapoleone

Business Plan # 104233

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Business > Companies
Business > Consumer Behavior
Business > Marketing

Via Montenapoleone

A business plan for a clothes store, Via Montenapoleone.

2,904 words () | 3 sources | MLA | 2008 United States

Paper Summary:

The paper discusses the planned Via Montenapoleone stores that will sell fashionable men's, women's and children's clothing. The paper provides an overview of the business, its marketing plan and a detailed financial plan.

Outline:
Executive Summary
Operating Plan
Marketing Plan
Financial Plan

From the Paper:

"The objective of our business is to ensure customer satisfaction and to return a profit to investors. I want our customers to come to our store and to be able to purchase clothing for the entire family. This desire to enhance the clothing shopping experience of the customer also extends to a desire to enhance the work environment of our employees which is necessary to establish superb customer service. Also my goal is to have 7% of the entire market share by the end of the first 24 month period. The long-term goal is to expand our business, and have "Via Montenapoleone" stores across Canada and The United States. The short-term objective is to open three more stores and one stock store or last call store where we can sell all the clothing that could not be sold. This unsold inventory is typically 15 to 20% of stock in the retail clothing industry."

Sample of Sources Used:

http://www.statcan.ca/english/research/11-621-MIE/2003006/11-621-MIE2003006.pdf
http://www.cbsc.org/servlet/ContentServer?cid=1110887384435&pagename=CBSC_MB/display&lang=en&c=GuideInfoGuide
http://www.statcan.ca/english/research/11-621-MIE/11-621-MIE2003006.htm