Urban Marketing & Event Planning

Paper Summary:

This paper reviews, analyzes and discusses Dushane Urban Marketing Consultants. According to the paper, this start up company is concentrating on making a connection between urban consumers and corporate America with live advertising, event production, cross promotions and creative consulting.

Outline:
Executive Summary
Company Summary
Competitive Comparison
Market Analysis Summary
Strategy and Implementation Summary
Pricing Strategy
Sales Strategy
Marketing Plan
Financial Plan
Financial Bail-out Plan for Investors
Projected Profit and Loss
Projected Cash Flow
Projected Balance Sheet

From the Paper:

"Dushane Urban Marketing Consultants aims to make strong connections between the urban consumer and corporate America with live advertising, event production, cross promotions, and creative consulting. It aims to provide high levels of hands-on experience, expertise, acquaintances, and privacy. Its customers have got to understand that acquiring services of Dushane is completely safe and professional and it helps them in developing new consumers at the same time as maintaining old ones. Dushane, in addition, has got to sustain a strong financial equilibrium, placing a superior value for its products and services, and supplying an even superior value to its customers. "

Sample of Sources Used:

• H.F. Riebesell. Small Business Planning: Entities, Succession and Implementation. PESI, 2001.

More papers on Urban Marketing & Event Planning:

• Case Study # 9285 : "Successful Event Planning"
• Research Paper # 109325 : "Marketing Strategies: Planning and Realization"

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