A strategic plan for a proposed coffee shop near a university, to be named University of Perk Coffee Shop.
Written in 2002; 1,015 words; 0 sources; APA; $ 35.95
Paper Summary:
This paper explains that strategic management is the continuous process of identifying and pursuing the organization's mission statement by aligning internal capabilities with the external demands of the environment. The paper then outlines the actions of planning, organizing, leading and controlling, which formulate the strategic plan for the proposed University of Perk Coffee Shop. The paper stresses that the demand for coffee, especially among college students, is apparent by the amount of coffee being consumed around the world; therefore, if done correctly, the coffee-by-the-cup business offers significant financial rewards for those entrepreneurs who have researched the market and have found the right location.
Table of Contents:
Abstract
Introduction
Planning Premises
Location and Atmosphere
Marketing
Product Analysis
Alternative Plan
Evaluation
Implementation of Plan
From the Paper:
"Location is the most important part of every retail business, especially the food service industry. University of Perk will be located at the University of Phoenix campus, thereby catering to the students and faculty of the college.
"University of Perk will provide a comfortable and inviting atmosphere for college students looking for a place to regroup and enjoy a nice cup of java or an atmosphere conducive to studying."
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