United Airlines

Paper Summary:

This paper explains that United Airlines' image suffers because of terrorist events, relationships with employees due to downsizing, and the announcement of bankruptcy of the airline; therefore, the airline does not enjoy a good reputation with any of the entities with whom it interacts, including consumers, employees, or even the stakeholders. The author uses research to lay the theoretical framework by identifying theories and models that advocate the importance of restoring the image of United Airline. The paper concludes that the basic strategy the airline should communicate to the consumers is, "United Airlines follows the tradition of trust and security".

Table of Contents
Introduction
About United Airlines
United Airline and Public Relations
Research
Objective of the Research
Importance of Public Image
Theoretical Framework
Organizational Image Management Theory
Image Management Model
Questions Used in Research
Objectives
Restoration of the Public Image
Enhance Communication with Consumers
Increase Consumer Confidence
Emotionally Appeal to the Consumers
Maintenance of the Public Image
Strategy and Implementation
United Airlines Follows the Tradition of Trust and Security
Electronic Media
Sponsorship
Employees
Campaigns
Evaluation

From the Paper:

"The public image of an organization is closely related to the survival of the business in an industry. An improved public image increases the chances of business catering to consumers that have already utilized the organization's products/services. This further increases the chances of gaining consumers loyalty if the public image of the organization is sustained. With a sustained public image, organizations have the chance of increasing the number of loyal consumers of organizations' offerings, consequently improving the chances of businesses to maximize their profits and reduce costs by achieving economies of scale."

More papers on United Airlines:

• Case Study # 85787 : "United Airlines"
• Research Paper # 111208 : "United Airlines Flight 232"
• Essay # 46596 : "United Airlines Strategy"

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