Toyota Motor Company

Paper Summary:

This paper explains that Toyota Motor Company's future strategic plans are divided into three categories: a one-year plan (short-term), a two-year plan (mid-term) and a five-year plan (long-term). The paper points out that the one-year plan includes the apparition of new products, finding ways to cut costs and executing already planned growths, and that the two-year plan (mid-term) is an extension of these strategies. The paper then relates that, in the five-year planning strategy, Toyota Motor Company considers new opportunities, such as expanding the international division, diversifying its product line, improving their technology and becoming a friendly environmental company.

From the Paper:

"Furthermore, Toyota is not just a place to work, but it strives to become a family for its employees and, moreover, a friend for the environment and the community. For all these to be possible, Toyota Motor Company has different partnerships with organizations and environmental friendly companies among which: Nissan, Environmental Assistance Center, Green Earth Center and Volkswagen. The idea of corporate responsibility finds a high support when we talk about Toyota Motor Company, as it gets involved in short, middle and long term projects that help maintain and even improve the life of the community and the environment in itself."

Sample of Sources Used:

• Toyota Motor Sales, U.S.A, 2006-2007,accessed at July 2007, http://www.toyota.com
• White Papers, 2007, CNET Networks, July 2007, http://whitepapers.techrepublic.com
• Toyota Motor Corp. TechRepublic Resources , 2007, CNET Networks, July 2007, http://search.techrepublic.com
• McGraw on Marketing(TM), 2007, WordPress, July 2007, http://mcgrawmarketing.com
• Economic development officials planning for future, outlook positive, 2007 Arkansas News Bureau, July 2007, http://www.arkansasnews.com

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