Theresa's Cosmetics Unlimited

Paper Summary:

This paper explains that the services offered by Theresa's Cosmetics Unlimited will be non-surgical enhancements: Tattooing procedures, such as permanent lip liner, eyeliner and eyebrow darkening, which are performed by trained staff, and collagen injections of the lips and non-surgical deep skin resurfacing, which are performed by the appropriate medical personnel. The author points out that the objective of the marketing efforts will to make the public aware that such procedures as tattoos are useful for permanently enhancing appearance, are an integral part of a program of body and mental-spiritual care. The paper outlines that the initial tactic will be establishing referral relationships with medical, surgical and dental practices, which understand the value of the aesthetic cosmetics offered by Theresa's.

Table of Contents
Introduction
Situation Analysis
Objectives
Strategies
Tactics
Financial Schedules/Timetable
Evaluation Procedures

From the Paper:

"Theresa's will employ a number of strategies, foremost of which will be to create an atmosphere in which Theresa's becomes the 'brand name' in aesthetic enhancement/permanent cosmetics, and will be seen as essential to human health and well-being, just as the annual dental and physical exam are. The strategy will be targeted at taking the idea of aesthetic enhancement up one or more levels, from that of the corner drugstore or department store to a clinical but pleasant atmosphere in which the client's physical, aesthetic and spiritual needs are attended to via the aesthetic work recommended and/or chosen by the client."

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