This paper is a classroom presentation that describes a unique Karaoke start-up based on experience marketing.
Written in 2002; 3,600 words; 7 sources; $ 100.95
Paper Summary:
This paper first explains experience marketing and then proceeds to the classical marketing presentation of the business: The Spotlight Studios Experience. The paper details the new company which will rely heavily upon this form of marketing, by presenting the essential 5 P's of the traditional marketing mix.
Table of Contents
Introduction
Current Environment
Celebrity Desire
Avenues to Pursue Dreams
Karaoke Outlets
Bars
Home
Home Party
Professional Recording Studios
The Spotlight Studios Experience
Concept
Benefits
Layout/Design
Marketing Mix
Product
Place
Price
Promotion
Conclusion
Concept Conclusion
Marketing Conclusion
Appendix
Cost of Karaoke Electronic Equipment
Arizona Mills Mall
From the Paper:
"First, we will refer to our customers as ?artists.? This reinforces the "star" notion and differentiates the experience from any other "customer" service. Additionally the booths the artists perform in will be known as Studios One, Two, and Three, reinforcing the idea that they are in a studio-like setting. Time the artist is in the studio performing will be known as a session. This is industry jargon that is used by professional recording studios and supports the artists? dream and vision. When the artist is waiting for their session to begin, they will wait in the Green Room (a name commonly used for the room professional actors or musicians wait in before they go on stage)."
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