The Sandals Resorts Company

Paper Summary:

The paper describes Sandals Resorts as the largest operator of luxury, ultra-inclusive resorts in the Caribbean. The paper discusses the aims and proposed business plans of Sandals. The paper explains that Sandals has redefined the all-inclusive concept to include every imaginable amenity and every conceivable luxury. The paper concludes that in order to remain number one, Sandals and Beaches must be recognizable to anybody looking for a Caribbean vacation. The paper points out that an increase in awareness is the first step to increase the profit margin.

Outline:
Mission, Vision & Values
SWOT Analysis
Strategies
Target Audience
Main Objective
Promotion Examples
Timeline Example
Evaluation and Assessment
Summary

From the Paper:

"Sandals Properties are a diverse collection of 12 of the earth's most tranquil all-inclusive resorts. Sandals resorts are uniquely romantic vacation for couples in love -looking to get away from it all and to just be with one another. Moreover, because the best of everything is already included in simple up-front price, you will get to be pampered like royalty without having to worry about the budget. Features included are luxurious accommodations, all meals, water sports, round trip airport transfers, golf, all hotel taxes, and all alcoholic and non-alcoholic refreshments. Even the tips are already included."

Sample of Sources Used:

• Sandals Resorts. (2005) Retrieved October 16, 2005 from the World Wide Web: (http:// www.sandals.com).
• Trip Advisor. (2005) Retrieved October 19, 2005 from the World Wide Web: (http://www.tripadvisor.com).

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