The Refurbishment of "Side Bar"

Paper Summary:

This paper presents a management proposal to refurbish the existing Side Bar in Sydney, Australia, into a 'Supper Club' so as to respond to the demand of the target market. The paper attempts to gain an insight of what the target market wants out of a Supper Club in terms of type of food served, services, interior design, ambiance and brand awareness. The paper discusses the in-depth interviews that were conducted as a basis to research the ways Side Bar is able to launch such a Supper Club.

Table of Contents
I. Executive Summary
II. Introduction
III. Background
IV. Research Objectives
V. Methodology
VI. Findings
VII. Conclusion & Recommendations
VIII. References
IX. Appendices
Proposal
Discussion Guide
Transcripts & Data Analysis

From the Paper:

"Side Bar is a bar located at Wakeup! Accomodation for backpackers. Management of Side Bar realizes it is not gaining enough customers to earn sufficient profit in order to cover expenses of daily operations. They acknowledge the fact that Sydney is lacking places providing people with supper and to unwind with close friends after midnight. This phenomenon has led the management to foresee that an opportunity for such a business exists and may have the potential to attract more of the general public. In doing so, management proposes to refurbish the existing Side Bar into a Supper Club so as to respond to the demand of our target market. This report attempts to gain an insight of what the target market wants out of a Supper Club in terms of type of food served, services, interior design, ambience and brand awareness. Thus, in-depth interviews were conducted as a basis to research the ways Side Bar is able to launch such a Supper Club."

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