The Mission Statement

Paper Summary:

This paper analyzes the arguments posed by scholars Joseph Porac, Jose Antonio Rosa, and John Argenti in order to understand the best place for the mission statement in the strategic management process. The paper claims that an organization's mission statement is assumed to mean an explanation of the way forward. It explains the intention of the organization, recognizes how an organization describes success, summarizes the approach that will be followed to accomplish triumph, and includes the collective standards and activities that the organization requires from workers. All this cannot be integrated in the mission statement by disregarding the process of assessing the strengths and weaknesses of both the organization and the market. The probability for failure and loss is extremely high when the assessment of the internal and external dynamics is ignored before formulating the mission statement.

From the Paper:

"To name a few of the business scholars who believe that the place of the mission statement is right at the top are Joseph Porac and Jose Antonio Rosa, business scholars at University of Illinois at Urbana-Champaign, as well as, John Argenti, a well known author. These scholars believe that the ability of these obsessive leaders to execute a business strategy with persistence and determination is more important to be successful than adapting to the changing market conditions. According to these scholars, the blame for failure in the business world rests entirely upon the shoulder on the weak and variable executive body of the organization. They believe that the corporate leaders of today tend to limit their analysis considerably, and as a result, are unable to determine the emerging market conditions (Unknown, 1997)."

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