The Kilkenny Bookshop

Paper Summary:

This paper is a case study of the Kilkenny Bookshop in Australia, which had an opportunity to close a deal with a large retail chain on the condition that it implement a new on-line information system within six months. The author of this report examines the shop's plans to launch a global strategy that involved all Australian states, with the goal of giving Kilkenny a sustainable competitive advantage in the market place. The report covers the needs of the on-line information system, analysis of information systems in general, suggestions for implementation, recommendations for training on new software, and approximate cost and time frame to bring the new systems online.

From the Paper:

"After analyzing the needs of The Kilkenny BookShop and discussing the problems with the old system, it is important to see where the company stands regarding its competition. The world of electronic sales is growing at a phenomenal rate. There are many bookstore chains that offer considerable discounts in their stores and online. Customers across the globe have access to all kinds of merchandise at reasonable or sale prices. At one time, Kilkennny might have had a tight grip on the Australian market, but the introduction of the Internet changed the way people shop. The Kilkenny BookShop is emerging from a primarily paper based system and must have a good electronic information system to stay competitive."

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