The Job Shop

Paper Summary:

This paper discusses the marketing plan for the company, The Job Shop. The paper identifies everything a successful marketing plan should include when starting a business from scratch including the following: SWOT and situational/environmental analysis, a look at the company's mission and objectives, product, pricing, distribution and promotion strategies, innovations, research, controls and recommendations.

Table of Contents
Introduction
SWOT Analysis
Strengths
Weaknesses
Opportunities and Threats
Situational/Environmental Analysis
Competitive Forces
Legal/Political Forces
Socio-cultural Forces
Technological Forces
Economic Forces
Mission & Objectives
Mission Statement(s)
Target Market Selection
Positioning Strategies
Product Strategies
Pricing Strategies
Distribution (Place) Strategies
Promotion Strategies
Innovations, Research
Controls
Recommendations
Bibliography

From the Paper:

"The Job Shop was founded in 1994 and is the creation of Cassandra Mack. The basic premise of Job Shop is to provide unmatched career services on a sliding scale basis. The Job Shop offers career assistance at every level designed to assist anyone from entry level all the way to senior executives. Their focus is in education and role play to build and sharpen the skills of their customers to assist them in their job search and negotiation activities. Job Shop services include skills and interest assessments, technical training, resume brainstorming and formatting, cover letter and thank you note writing, phone and in-person interview skills, as well as, proper techniques for negotiation and working with recruiters and headhunters. In addition, the Job Shop holds quarterly workshops for resume help and general job hunting advice that is open to the general public and free of charge."

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