This paper explores the advantages and disadvantages of a business expansion into the Indian market.
Written in 2008; 2,604 words; 13 sources; APA; $ 78.95
Paper Summary:
The paper discusses three potential business plans for a technology company and explains the rationale behind the selection of the decision to form a joint venture in India. The paper considers the local environment as well as the international entry mode as factors in this decision.
Outline:
Executive Summary
Introduction
The Country
An Analysis of the International Entry Mode
Recommendations
From the Paper:
"In the last period, our company has been focused on creating a revolutionary high technology product that can perform the same functions as existing products. The main advantage of our product is that its manufacturing costs are 50% cheaper in comparison with those of other existing products. Moreover, due to the extreme importance of our product, several patents protect its unique design.
"Having this in mind, and analyzing the impact of the product on the Australian market our company decided to expand its borders. When discussing on expanding, we were faced with the situation of having to decide between two countries, India or China, both being considered markets with huge growth potential. Furthermore, there are several ways by which this expansion can be done and each of them is properly analyzed."
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