The Ford Motor Company

Paper Summary:

This paper analyzes the Ford Motor Company. It includes a SWOT analysis, focusing on Ford's strength in fuel-efficiency. It moves on to an in-depth look into Ford's target markets. The paper deals with the 'millennial generation', ages 16 to 24, one of the biggest growth sections of the automotive business. It provides an analysis of the advertising methods used by Ford, and a schedule of their upcoming products.

Table of Contents:
I) Marketing Objectives
a) Environmental Analysis
b) SWOT analysis
c) The Firm's Overall Corporate Objectives
d) The Organization's Resources
II) Marketing Strategies
a) Target Market 1
b) Target Market 2
c) Target Market 3
d) Target Market 4
III) Marketing Mix
IV) Marketing Implementation
a) Marketing Organization
b) Activities, Responsibility, and Timetable for Completion

From the Paper:

"Making a debut with Model T in 1908, Ford went on to manufacture 15 million Model T's and in 1925 it acquired Lincoln Motors thereby diversifying in luxury cars and during the 1930s, the Mercury division was created to found a division focused on mid-priced cars. The 1950s saw the arrival of the Thunderbird and the 1960s saw the global expansion of Ford in Europe in 1967. Today Ford is a formidable name in the world of automobiles with enviable brands like Ford, Lincoln, Mercury, Mazda, Jaguar, Land Rover, Aston Martin and Volvo."

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