The Continental Group, Inc.

Paper Summary:

This paper discusses the current status of The Continental Group, Inc., from strategic viewpoint. It focuses on each of Continental's divisions, financial services, energy, packaging, and forest products is examined vis-a-vis Continental's long-term growth and particularly its 5-year strategic outlook. The paper makes a final recommendation that Continental should sell its packaging and forest products divisions in order to finance the capital investments necessary for its financial services and energy divisions to grow.

From the Paper:

"Strategic Planning--Continental Situational Overview The Continental Group, Inc. is a company that has been winnowed down to four primary divisions. These divisions form a corporation that is in desperate need of a corporate identity. While Continental has been somewhat successful managing its enterprises in the past, its seeming lack of a unified corporate vision will impede profitability and growth over the next decade unless a cohesive strategy is formulated and a corporate culture founded on a more unified business structure can be instilled in the corporation moving forward. Continental's 4 primary divisions at the present time are: * Financial Services: this division includes American Life Insurance Company which is a network of brokerage agents and representatives. It also contains a mortgage company, mortgage insurance, and real-estate related financial services. "

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