The Barber Shop

Paper Summary:

This paper explains that the business will include styling and coloring men's hair, hair treatments such as conditioners, shaving facial hair, trimming facial hair, manicures, pedicures, skin treatment, and foot reflexology by appointment two days a week with a certified reflexologist. The author states that the business is in the planning phase, collecting information for final decisions on location, designers for the interior, manufacturers of equipment, products to be used and carried, initial advertising, and start-up financing. The paper relates that the owners already have contracts with several companies to provide a given dollar amount of services per month for employees that will be paid by the corporation

Table of Contents
Name of Business
Nature and Activities of the Business
The Market
Business Phase
Location
Hours
Startup Date
Pricing Strategy
Obsolescence
Licenses
Anticipated Liabilities
Workforce Characteristics
Reasons for Success

From the Paper:

"The market for these services is the population of men with an interest in both looking good and taking good care of their hair, face, hands and feet. More particularly, because this is envisioned as an upscale shop with sophisticated masculine architecture and appointments (chairs, walls, waiting area, etc., to be planned by a qualified interior designer for both functionality and attractiveness to the intended market), the market consists mainly of men who have money to spend on exceptional grooming services. We expect these will be mainly business executives at all levels, male models, wealthy individuals, and actors."

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• Case Study # 75124 : "Global Marketing and the Body Shop"

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