Identifies and explores some of the risks faced by mobile phone company, TelcomAsia-Orange, when it entered the Thai phone market.
Written in 2002; 900 words; 2 sources; $ 35.95
Paper Summary:
The exploration of the Thai phone market using TelcomAsia- Orange (TA- Orange) is an excellent illustration of the types of risks that can impact the business setting, where TA- Orange sought to capitalize within an increasingly competitive mobile- phone market in Thailand. This paper identifies and explores four of the risks that TA- Orange was forced to identify and to deal with when making its play into the marketplace.
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