Target Online

Paper Summary:

This paper discusses the purpose and objective for Target in creating an online Target store. It discusses the steps that need to be adhered to in preparation for such an endeavor and how each step can be accomplished. The paper then discusses one of the most important aspects of the entire venture - communication as a necessity to ensure the success of this program.

From the Paper:

"Communication is also important between the customer and Target. The program might address such communications through the use of the Customer Service Department (CSD). Individuals employed by the CSD would have to be trained in the use of technology as well as being cognizant of the online program's features. Customer Service personnel should be readily available to address any and all problems with orders, and communications should always be handled in a professional and courteous manner. Open communication lines will foster an environment of cooperation and enhance the online purchasing experience."

Sample of Sources Used:

• Welcome to Target (2008) http://www.target.com/, accessed September 23, 2008]

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