The paper is a business plan for a company considering expansion into the European market.
Written in 2007; 2,650 words; 8 sources; APA; $ 79.95
Paper Summary:
Jeter Systems is a US based company providing filing solutions for offices across the US and South America. The author of the paper reviews the company's history and development and outlines the steps needed to facilitate the company's expansion into the European market by opening up an operations base in the United Kingdom.
From the Paper:
"Jeter systems grew rapidly by opening offices in Cincinnati, Cleveland, Columbus, Chicago, Houston, and San Diego. They invented a new high end line complete with everything needed to install new filing systems within any corporations. Consultants and dealers began to sell the products, increasing market share and resulting in national recognition of the Jeter brand; however, Jeter Corporation was still a reseller. Problems with slow delivery, defective products, and high costs caused a lot of problems and frustrations, causing the evolution from retailer to manufacturer. Firestone, one of the largest tire manufacturers in the United States, sold off 12 acres and 125,000 square feet of manufacturing space in Akron, Ohio to Jeter Corporation in 1980, which they filled with the necessary equipment to create their entire line of products. Today, Jeter holds a major part of the market share as a national brand with 150 local employees, an office and warehouse in San Diego, and dealers and sales representatives in Mexico and South America"
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