An in-depth examination of Carrols Corporation's global strategic plan to establish Taco Cabana restaurants in Mexico.
Written in 2007; 8,694 words; 17 sources; MLA; $ 182.95
Paper Summary:
The paper presents a detailed analysis of Carrols Corporation's global strategic plan to introduce the Taco Cabana Restaurant into the border towns of Mexico. The paper explores their mission statement, regional analysis, country analysis and business risk analysis. This also includes an entry strategy, organization and HR issues, a research and development (R&D) strategy, timeline for implementation, budget and cash flows and finally an exit strategy. The paper relates that after considering the various relevant factors, the global team believes that Taco Cabana will prosper in the country of Mexico, because the restaurant will diversify the restaurant menu to meet the expectations of the people of the different regions of the country.
Outline:
Introduction
Mission Statement
Regional Analysis
Country Analysis
Business Risk Analysis
Taxation and Double Taxation Risks
Ethical Concerns
Mode of Market Entry
SWOT Analysis
Marketing Mix
Organization and Human Resources
Research and Development
Budget and Cash Flows
Supply Chain Management
Information Technology
Viability Control Plan
Exit Strategy
Conclusion
From the Paper:
"Carrol's Corporation has decided to take one of its franchise restaurants, Taco Cabana Restaurant, into the border towns of Mexico. Fast food restaurants run the risk of failure in the United States, as well as outside of the U. S. Currently there are many fast food restaurants already operating in the country of Mexico. Carrol's Corporation must determine how it is being done. In order for a U.S. privately held owned business to be successful in another country, the company must design a strategic plan in order to begin doing business in the target country. The foreign investment venture in Mexico will require a keen eye to detail and a lot of research."
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