A review of the essentials to be considered when commencing a new business operation.
Written in 2008; 4,835 words; 14 sources; APA; $ 123.95
Paper Summary:
The paper discusses the opening of a new store called "Sweet Treats Coffee Shop and Bar". The paper analyzes the market, the trends, the demands forwarded by customers as well as the strategies implemented by the competition. The paper also discusses the development and implementation of a wide series of strategies focused around the store's core competencies and the main features which differentiate Sweet Treats from its competitors.
"Sweettreats desires to create their own brand and will therefore not buy a franchise from other players in the industry. But this implies more risks and generates additional expenses. For instance, they will have to built, rent or purchase a location for their store. Then, they will have to acquire the necessary machineries and technologies. In addition, their being a new firm might generate reduced interest and trust from the community and the targeted audience. In this order of ideas, the officials at Sweettreats should start by finding a location for their future coffee and bar. It would have to be located in a friendly and safe neighborhood and in a central area, with intense traffic and where it could easily be accessed."
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