Subway Sandwiches

Paper Summary:

This paper suggests that Subway's sales promotions feature its fresh ingredients, additional menu items, guaranteed preparation time and on-the-go menu. The author suggests a public relations campaign aimed at the college-aged customer who wants fast, inexpensive, healthier food in a place where friends can eat together. The paper stresses the importance of underscoring the unique food characteristics of Subway that cannot be applied to other fast food restaurants.

Table of Contents:
Sales Promotion
The Subway Dollar Menu
Menu Additions
Time Guarantee
On the Go Menu Changes
PR and Publicity
Use a College Student Jared
Those Who Choose Fast Food Because of Time
Those Who Choose To Eat Fast Food Because of Cost
Those who choose to eat with their friends or in social situations
Creativity

From the Paper:

"Customers want fast food to be just that, fast. Potential Subway customers will choose McDonalds, Burger King, or Wendy's because the restaurants make known the fact that they seek to deliver the customer's order in the least amount of time possible. Some of these customers may be daunted from choosing Subway because they expect a longer weight time for a custom sandwich. Because they must instruct workers how to make their sandwiches almost from scratch, potential customers may also be concerned that Subway employees may make errors when constructing their orders."

Sample of Sources Used:

• Anonymous. (September 3, 2004). The Subway Diet. CBS: 48 Hours Investigates.Retrieved June 10, 2008 from http://www.cbsnews.com/stories/2004/03/02/48hours/main603484.shtml.
• Anonymous. (2008). Subway. Retrieved June 10, 2008 from www,subway.com.
• South Western. (2005). Selecting Advertising Objectives. Advertising and Promotion. Retrieved June 10, 2008 from http://classes.bus.oregonstate.edu/ba495/Materials/ch11.ppt.

More papers on Subway Sandwiches:

• Essay # 60905 : "The Subway Sandwich Shop"
• Argumentative Essay # 131078 : "The Dietary Benefits of Subway Sandwich Products"
• Case Study # 121782 : "Subway's Marketing"

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