Strategy Planning for Organizations

Paper Summary:

This paper looks at the key role organizational strategy has in the success or failure of a company and asserts that the same principles that apply to developing an effective organizational strategy apply to the development of a company Web site. The paper then discusses the strategies that should be employed when creating a Web site and some of the ways to determine a Web site's effectiveness.

From the Paper:

"The key components that result in the success or failure of an organization are the lack of defined goals and objectives. (Morgan, 1997) Without aims there is no logical reason for bringing people, money, and other resources together into an organization. The ideal utilization of material resources required; maximizing the performance and the productivity of the organization, while at the same time reducing cost, are the important guidelines. Strategy is an important duty and responsibility of the management. Constantly and steadily published material on strategic management has resulted in an abundance of models that range from the structure-conduct-performance model to evolutionary economics, from ecological models to network models of strategy, and cognitive perspectives on strategy to learning models of strategy. Managers and individuals making decisions have to work within shorter time frames with (some times) inadequate data and strategy planning can become very complicated and tedious as a result."

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