Study of the business strategies of several different types of chain stores.
Written in 2004; 780 words; 4 sources; MLA; $ 27.95
Paper Summary:
This paper examines the business strategies of several different successful chain stores and highlights how these strategies have allowed the businesses to succeed and maintain a competitive edge over their competitors. The paper looks at the history of each business, its marketing and business strategies, and its goals.
From the Paper:
"A customer who only orders on a specific holiday, for example Mother's Day, does not want additional marketing contact, while another customer who purchases throughout the year may be appreciative of frequent contact and special offers (Intimate pg). Aaron Cano, director of database marketing, explains that campaigns are based on that intelligence: customers are alerted to specials by monthly emails; register specific dates for company reminders, thus, increasing chances of purchases (Intimate pg). Intense focus has paid off, with company reported revenues in the third quarter of fiscal 2003 up 7.5 percent over the same 2002 period, and Online revenues up 13.6 percent, moreover, customer retention increased by more than 15 percent (Intimate pg)."
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