An examination of the strategic direction plan for the world's largest home improvement retailer.
Written in 2006; 962 words; 4 sources; APA; $ 34.95
Paper Summary:
This paper discusses how Home Depot revolutionized the home improvement retail industry by combining the economies of scale inherent in a warehouse format with a level of customer service unprecedented among warehouse-style retailers. It suggests strategic alternatives to keep Home Depot ahead of the competition. The paper also provides strategies that can be employed by Home Depot for further growth in the industry.
Outline:
Introduction
Value Chain Analysis: Inbound Logistics, Operations, Marketing and Sales, Outbound Logistics, Service, Human Resources, Technological.
Strategic Themes for Home Depot: Product Strategy and Target Customers, Market Focus, Information Systems and Research.
Strategic Alternatives to Keep Home Depot Ahead of Competition
Strategies for Growth
Conclusions
From the Paper:
"Founded in 1978 in Atlanta, Georgia, The Home Depot(r) is the world's largest home improvement retailer. The Home Depot is committed to offering the ultimate home improvement shopping experience. With about 35,000 different products, trademark customer service and guaranteed low prices, Home Depot stores cater to do-it-yourselfers (DIY), as well as home improvement, construction and building maintenance professionals. (Home Depot Inc.) Mission statement of Home Dept is "is to form mutually beneficial partnerships with diverse businesses that allow us to deliver superior products and services and superb customer service, which ultimately increases shareholder value." (Home Depot website)"
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