Strategic Plan Execution of the Tea Spot

Paper Summary:

This paper discusses the execution of the strategic growth plan of The Tea Spot, a retail cafe chain specializing in tea beverages, both hot and cold. The necessity of a corporate strategic mission statement to drive the execution process of the plan is discussed. Additionally, the formulation of the stages of the plan and their integration into a preliminary timeline is examined.

From the Paper:

"The Tea Spot is retail cafe chain that currently operates 22 locations throughout the United States. Its business model is reminiscent of Starbucks and all its locations are company owned. The Tea Spot's operations are structured into a three region platform: 1) Northwest--consisting of Seattle, Portland, and Hawaii, 2) Easter--consisting of New York and Boston, and 3) Southern California--consisting of Los Angeles, San Francisco, and San Diego. The Tea Spot's current revenues are approximately $15,545,260 (EBITDA) and its total costs are approximately $7,752,130. The Tea Spot maintains an employee base of about 154 line employees plus management with each location requiring 7 line employees, 1 supervisor and 1 manager. Strategic Mission Statement The strategic plan of The Tea Spot begins with the conception of the strategic plan by executive leadership. Lefkowith (2001) points out that adequately summarizing the aspirations of the organization begins..."

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