Strategic Marketing Plan For Stromner Music, Inc.

Paper Summary:

This paper presents a detailed business and marketing plan for a new start-up in the music world. The paper shows how the company hopes to fill the void left by Napster and other companies which offered MP3 technology - the ability to download music digitally and listen to it on your PC. Point examined in the paper are the background and scope of the market, the mission statement of the company, SWOT analysis, competition analysis, media and advertising, distribution and pricing strategies.

From the Paper:

"Stromner Music Inc. is a new business start-up developed from a demand created by the recent introduction of MP3s and the issues of piracy and copyright violations involved in the Music Industry vs. Napster Case. MP3 is a technology that allows people to download music in digital format and listen to it on their PC. Songs, books and video clips can be uploaded onto the net and millions of people can download them for free. This new technology has created a controversy over copyrights and the issue of piracy of shared CDs. Stromner Music, Inc. will offer a solution to the this controversy by offering a service to which people subscribe and pay for downloading an MP3, which will then be able to be converted into a CD using a CD burner. The producers and artists will receive their royalties from this service, just as if they were buying CDs from a local music store."

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