Starbucks Business Requirements Analysis

Paper Summary:

This paper forms a business requirement analysis of the Starbucks corporation. The objectives of this business requirements analysis are to define an online catalog system for Starbucks that includes m-commerce (mobile e-commerce) capabilities. This business requirements analysis evaluates both the use cases and requirements of the catalog management system for the Starbucks website, Starbucks.com, and also further evaluates the integration and infrastructure requirements for supporting m-commerce.

Contents:
Executive Summary
Business Requirements Analysis
Use Cases for Catalog Sales Management
Use Cases for Real-time Price, Availability, and Order Status
Technology Project Plan
Starbucks Solution Plans: Catalog Management must include e-Commerce System (includes Order Capture, Order Status, Order Management, and m-commerce Integration)

From the Paper:

"AMR Research (2003) has stated that fully 70% of the cost of implementing a catalog management system is in changing the behaviors of existing users. Called change management, this area focuses on getting both users internal and external to the company to change how their jobs are done daily.
The internal stakeholders of sales, product management, service, operations, software engineering, and all other support services need to have a comprehensive understanding of the entire launch process first for the catalog management system they will use to sell their specific products. In fact these organizations need to be included in the development processes and cross-functional development meetings so the needs not only for their own departments but also to enable them to synchronize their efforts with others are critical.
For customers, the launch of the new catalog has to stress ease and speed of navigation and the ability to get real-time pricing and availability on any order, anytime. The need for education is the most critical, and the ability to position and promote both catalog management, e-commerce including order capture, and order management applications. "

Sample of Sources Used:

• Asera Corporation (2005) - Internet Applications: Case Studies. Presented at the Oracle User's Group Meeting in Redwood City, CA. May 2005 by Anil Nori, Chief Technology Officer of Asera Corporation.
• AMR Research (2003) - Configuration is the Heart of Customer Fulfillment for Complex Product Manufacturers. AMR Research Report. Monday March 31, 2003. Retreived from the Internet on October 14, 2006 from: http://lwcresearch.com/filesfordownloads/ConfigurationIstheHeartofCustomerFulfillmentforComplexProductManufacturers.pdf

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