An analysis of the relationship between the stakeholders and their roles at South West Airlines.
Written in 2007; 2,966 words; 17 sources; APA; $ 87.95
Paper Summary:
This paper presents a strategic analysis of South West Airlines. It identifies various stakeholders and their relationship with each other. It also looks at their effect on the success or failure of the strategy of South West airlines. The paper discusses the background of South West Airlines and moves through its strategic planning process and identifies the various stakeholders' roles in the strategic planning process of the airlines. The paper concludes with recommendations for the airline.
Table of Contents:
Introduction
Project Background
Project Stakeholders
Stakeholders at South West Airlines
Relationship between Various Stakeholders At Southwest Airlines
Conclusions
Recommendations
From the Paper:
"US Congress passed an Airline Deregulation Act 1978. This law permitted inter-state air flights. Southwest's attempt to become an inter -state airline soon faced political obstacles. Southwest wanted to operate all its inter -state flights from Love Field Airport, which was very close to downtown Dallas. On the other hand all other airlines operated their flights from Dallas Forth Worth (DFW) airport, which was far away from main city. Fearing that Southwest will be able to get larger number of passengers on inter-state routes, its rival airlines with the aid of Fort Worth Congressman Jim Wright tried to pass a law banning all inter state flights from Love Field Airport. Southwest bosses Kelleher and Collin in a counter action, succeeded in winning support of influential Senators -the members of upper House of Congress. The lawmakers supporting the two sides then negotiated an agreement, which is known as Love Field Compromise. Jim Wright's attempt to use Congressional opinion against inter-state flights from love Field and counter action taken by pro-South-West Senator with regard to using the Love Field airport is an example of how Political Institution like the U.S Congress and politicians can influence business environment either by creating opportunity or blocking it."
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