SportMed Business Plan

Paper Summary:

The paper provides a plan for SportMed, a clinic that focuses on sports medicine, worker injury and spine care. The paper defines their objectives and mission and provides a SWOT analysis of the company. The paper describes the services the company offers and looks at its marketing strategy, the implementation of the strategy and the company's financial plans.

Outline:
Executive Summary
Company
Services
Marketing Strategy and Implementation
Management Team
Financial Plan

From the Paper:

"SportMed is a clinic that specializes in sports medicine, worker injury, and spine care. The company is small, but it is projected to develop rapidly. The management team is represented by the four founders, who are, at the same time, the main investors. The overall required start-up budget amounts up to $600,000 of which a third will come as a loan. The facility resides in Nasau County, NY, and targets primarily the colleges and universities in the area with special packages and educational programs. The main aims are encourage healthy lifestyles and to assure performance in sport. The focus is put on customer care in all activities and services. Feng shui is one of the basic principles in layouts."

Sample of Sources Used:

• Business Plan Pro, Retrieved Online from URL: http://www.paloalto.com
• Griffin, R.W. 2002, Management, (7th ed.) Houghton Mifflin Company, Boston
• Kotler Ph., 2002, Marketing Management, 11th edn, Prentice Hall, London
• The Official Statistic Information for Nasau County, NY, Retrieved Online from URL: http://www.stats.indiana.edu/uspr/a/usprofiles/36/us_over_sub_pr36059.html
• The Sports Medicine Clinic, Retrieved Online from URL: http://www.thesportsmedicineclinic.com/aboutus/

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