Sport Chek Clientele

Business Plan # 100299

Business > Companies
Business > Management
Business > Marketing

This paper discusses Sport Chek outlet with regards to retail management.

817 words () | 3 sources | APA | 2007 United States

Paper Summary:

In this article, the writer examines the viability of a Sport Chek's retail location in the Toronto area. Sport Chek is first examined as a retail operation and then its target market is given some discussion. Finally, the Toronto area demographics are examined with some detail awarded to customer psychographics.

Outline:
Abstract
Sport Check Clientele
Overview
Target Market
Market Segmentation
Demographics
Psychographics

From the Paper:

"Sport Chek specializes in delivering unequalled customer service in a retail environment that has been tailored to the customer needs and desires rather than to corporate strategies or operational needs. Sport Chek's product mix places it in different product categories within the sports industry which allow it to appeal to a wide customer base. Among its product categories are: apparel, bikes, fitness, footwear, golf, hockey, outerwear, racquet sports, ski, team sports, and snowboard products. Sport Chek is owned by the Forzani Group which is the largest retail sports retailer in Canada with several other retail operations in addition to Sport Chek. While the company does not breakdown earnings by division, Sport Chek's parent corporation, the Forzani Group, reported $1,129,404k in total revenues of 2006. Sport Chek is a recognizable brand in Canada and particularly in the Toronto area."

Sample of Sources Used:

Forzani Group. (2006). Investor Relations (online). Retrieved November 12, 2006 from: http://www.forzanigroup.com/ investors/annual_report/F2006/FGL_AR_F06_eng.pdf
Sport Chek. (2006). Sport Chek (online). Retrieved November 12, 2006 from: http://www.sportchek.ca/sportchek/do/menu
Toronto census.(2001). Statistics Canada (online). Retrieved November 12, 2006 from: http://www12.statcan.ca/ english/profil01/CP01/Details/