Southwest Airlines and Reasons for Success

Paper Summary:

This paper presents a thorough analysis of the business practices and policies of Southwest Airlines and why they have made the company so successful. The paper discusses the leadership skills of Southwest Airline's CEO, labor relations in the company, its business strategy and operations, its safety and security policies, and its fleet management methods. It relates how these attributes have made the company the success it is today.

Reasons for Success
Current Status
History
Management Style
Operations
Routes and Planning
Fleet
Safety and Security
Strategy
Financials
Competition
Labor Relations
The Future

From the Paper:

"Southwest Airlines is "free to move about the country", and it does so more than most. In fact, it is ranked as the fourth largest airline in the nation, despite that fact that it is the low-fare leader and doesn't actually land at all the major airports nationwide, as other major airlines and/or their partners do. In fact, it won't even transfer passenger luggage, not even on its own flights. And it doesn't participate in the online booking services "Expedia, Travelocity, etc." relying completely on its own system to serve passengers. Its ground crew and flight attendants don't wear imitation military uniforms; they wear khakis and polo shirts."

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