Shells Fine Dining: A Business Plan

Paper Summary:

The paper presents the business plan for the proposed Shells Fine Dining establishment that includes a product profile, marketing plan and overview of legal requirements. The paper outlines the human resources department, the operational and financial plans and the positive future prospects of the restaurant. The paper includes an organizational flow chart as an appendix.

Outline:
Executive Summary
Product Profile
Marketing Plan
Legal Requirements
Human Resources Plan
Operational Plan
Financial Plan
Future Prospect

From the Paper:

"Shells Fine Dining is an 80 seat fine-dining establishment with an attached 30-seat lounge. Shells Fine Dining focuses on fine dining in an elegant and relaxed style. The establishment offers a diverse selection of fine dining including seafood, steaks and catering services. Indoor and outdoor seating add to the beauty of the Riverfront, making Shells truly a place of visitor's and locals dreams."

Sample of Sources Used:

• Dovey, K., Sandercock, L. (2002). Pleasure, politics, and the public interest: Melbourne's Riverscape revitalization. Journal of the American Planning Association, 68(2): 151
• Ley, D. (1996). The new middle class and the remaking of the central city. Cambridge: Cambridge University Press.
• Malone, P. (1996). City, capital and water. London: Routledge.
• Melbourne, City. (2007). "Tourism plan 2007-2012." City of Melbourne, Accessed 1, Aug 2007: http://www.melbourne.vic.gov.au/
• Melbourne's Fine Dining Guide. Available: http://www.mdg.com.au/welcome.html

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