Setting up an E-Commerce Site in Saudi Arabia

Paper Summary:

Part one of this analysis, the Product Concept, details the creation of an E-commerce site to be named ?Bazaar,? a name that was chosen because it has strong Middle East identification and because it captures the concept of the site as a wide-open shopping mall with a difference. Part two, The Market, divides the analysis into two main sections -- the events leading up to Saudi Arabia?s belated but active and focused entry into the Internet Age, and the current situation that draws on user surveys completed within the previous six months. These surveys show that the growth in Internet usage in Saudi Arabia is proceeding faster than predicted. In the competition section, particular emphasis is placed on the ISPs, since the success of an E-commerce site depends on choosing the right ISP. In the architecture section, the writer details the topography of the pages and provides a hierarchical division of the levels and the relations between the static and the dynamic pages. The technology section then emphasizes the type of connectivity and configuration will be used, including the justification for choosing to develop the site using Frame Relay Technology. In the strategy section of this analysis, the report presents a task breakdown of the individual structural components of the business group.

Executive Summary
Product Concept
The Market
Background
Current Situation
Competition
Finance and Advisory Board
Architecture
Internet Technology
Telecom Technology
Strategy

From the Paper:

"Saudi Arabia has had an Internet connection for several years, although public access has only recently been allowed. The Kingdom also sponsors many Web pages, both commercial and government, and, until recently, those were all established outside of the country, mostly in Bahrain or the United Kingdom ("Internet to enter", 1997).
The region's first wide-area network, GulfNet, was created in 1985 by the King Abdulaziz City for Science and Technology (KACST) and IBM. It was an SNA (Systems Network Architecture) network in a star configuration with the mainframe hub in Riyadh. Initially there were ten additional nodes in the Kingdom and three in Kuwait connected via 9.6 Kbps leased lines. International connectivity via a link to BITNET in the United States was established in 1987 (Mansuri & al-Zoman, 1996)."

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