Self Help Business Books

Paper Summary:

"This paper compares and contrasts two self-help books aimed at effecting personal change in order to achieve greater success in business and in life. Stephen R. Covey's The Seven Habits of Highly Effective People and Ron Willingham's self-published When Good Isn't Good Enough, both published in 1989, are typical of a gradual shift in business books toward an emphasis on self-actualization, ethical principles, and personal awareness that has begun to turn books originally aimed at the corporate development world into books with a much wider, more general appeal.

From the Paper:

"This paper compares and contrasts two self-help books aimed at effecting personal change in order to achieve greater success in business and in life. Stephen R. Covey's The Seven Habits of Highly Effective People and Ron Willingham's self-published When Good Isn't Good Enough, both published in 1989, are typical of a gradual shift in business books toward an emphasis on self-actualization, ethical principles, and personal awareness that has begun to turn books originally aimed at the corporate development world into books with a much wider, more general appeal. Both emphasize spiritual values and self-reliance, and both build on the traditions begun by popular sources such as Dale Carnegie and In Search of Excellence.

Covey argues for the need to rediscover the elements of what he calls the Character Ethic as the basis for success, "things ..."

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