The financial rewards and the personal satisfaction associated with having one's own business can be considerable. When the business is one with a high level of social interaction, such as a restaurant, there are personal rewards that move beyond the financial satisfaction that may result. The paper explains that a successful restaurant becomes a part of the community that it serves and can become a focal point of that community. This makes the restaurant business very different from other types of businesses and adds to the personal satisfaction that the owner receives. The paper shows, however, that restaurants also have traditionally low operating margins and are one of the riskier businesses that can be developed. This research examines the issues associated with running a seasonal restaurant in Ocean City, Maryland and the important considerations that such restaurateurs needs to take into account.
From the Paper:
"Over the years, there have been two trends among restaurants in the area which indicate that the region's appeal as a resort might be shifting. The first of these trends is toward remaining open year-round. Numerous restaurants (including those that specialize in the highly seasonal fish market) remain open throughout the year. Even those that close for some period of time are likely to close from January through March, or November through March, where they would remain closed for eight months 20 and 30 years ago. This shift indicates that the area is becoming more popular as a year-round destination, at least for diners, and that the local region is able to provide enough customers to support the businesses year-round."
"Running a Restaurant" 15 January 2012. Web. 12 Feb. 2012. <http://www.academon.com/Business-Plan-Running-a-Restaurant/27228>
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