Ruff's Daycare

Business Plan # 103594

Business > Business Plans
Business > Companies

Ruff's Daycare

A business plan for a dog daycare center.

4,341 words () | 3 sources | MLA | 2008 United States

Paper Summary:

This paper proposes a business plan for a company that will cater to the needs of people 25 and older who want the flexibility that a regular child daycare offers but for his/her pet. It looks at how Ruff's Daycare services will include flexible hours for the pet parent, exclusive name brand dog merchandise, and dog training that focuses on dog etiquette, social and behavioral problem correction and dog manners. The paper includes an industry analysis, the description of the venture, operational plan, marketing plan, organizational plan, assessment of risk, a financial plan, and several appendices.

Outline:
Industry Outlook, Forecasts and Trends
Future Outlook and Trends
Market Segmentation
Industry and Market Forecast
Description of Venture
Mission Statement
Product(s)
Services(s)
Size of Business
Office Equipment
Background of Entrepreneur
Operational Plan
Description of Venture
Technology Utilization
Flow of Orders
Marketing Plan
Industry Analysis
Competitor Analysis
Pricing
Distribution
Promotion
Product Forecasts
Controls
Organization Plan
Form of Ownership
Authority of Principals
Employee Standards and Wages
Roles and Responsibilities of Members of the Organization
Assessment of Risks
Evaluate Weaknesses of the Business
New Technologies
Contingency Plan
Financial Plan
Pro Forma Income Statement
Cash Flow Projections
Pro Forma Balance Sheet
Appendix
References

From the Paper:

"The number of U.S. households with pets has held steady at approximately 58 million over the past ten years, with an estimated six of ten U.S. households owning a pet in 1996, up from 56 percent in 1988. There were 59.1 million pet cats in 1996, up 3.6 percent, and 59.2 million pet dogs, up less than one percent. However, the amount of money Americans spend on their pets has exploded. In 1993, overall retail sales of pet-related items were approximately $16 billion. By 1997 this number had risen to $22.6 billion, and by 2001, that number has jumped to $28.5 billion. Industry experts expect sales to grow steadily for the next five years, from three to 15 percent, according to surveys conducted by the Pet Industry Joint advisory Council. Thus, while there does not seem to be great increases in people who own pets, the ones that do are valuing them more. "

Sample of Sources Used:

The White House http://www.whitehouse.gov/fsbr/income.html
Pet Industry Joint Advisory Council http://www.pijac.org/i4a/pages/index.cfm?pageid=1
Petsmart(TM) http://training.petsmart.com