An analysis of the Riordan Plastics case in terms of marketing and public relations.
Written in 2005; 675 words; 2 sources; $ 26.95
Paper Summary:
This paper considers the Riordan Plastics Case and the way the move of Riordan's manufacturing operation from the United States to a foreign country will affect the marketing for the company. The paper notes how the public relations issue necessitates a quick response and a principled stand to help the workers get training and new jobs as the company makes its move.
From the Paper:
"The shift of a large part of any American operation to a foreign location can create numerous public relations issues that need to be addressed quickly in order to limit criticism and reduce any impact the move might have on the bottom line. The outsourcing of jobs to foreign locations has been a major issue for some time and has affected numerous industries, so a knowledge of what they did and how they addressed their PR needs would be a good starting place for developing a plan for Riordan Plastics as it moves its operation to China. The primary reason for making such a move is to reduce the cost of the workforce, and this clearly hurts the American workforce that now exists, taking away jobs and leaving a number of dissatisfied workers behind."
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