This paper is a case study of the car industry with a complete analysis of the marketing strategy to enter the Northeast England market.
Written in 2003; 2,216 words; 5 sources; APA; $ 68.95
Paper Summary:
This paper is written in the form of a report to a senior executive, giving a detailed analysis of Northeast England with the intent of persuading the executives to establish a manufacturing station there. The report includes all of the basics, such as the population and demographics of the city, as well as major means of transportation in the area. The report also includes more specific information such as other local businesses that could aid in the company's success in that area. The paper includes an appendix with charts and graphs illustrating data pertaining to the report.
Outline:
Executive Summary
Reasons for Viability of Location
Trade Policies of Region
Preferential Policies of the Region
International Investment in the Region
Other Local Organizations that will Aid Business and Investment
Car Sales in Western Europe
Strategic Plan and Predictive Target and Profit
Strategy
Planning Strategy Methods
Strategic capability
The Core Competencies Perspective
Expansion Plan (Strategy for the First Six Months)
Appendix A: PEST Analysis of the UK market
Appendix B: The Sales of Automotives in the UK
Appendix C: New Car Registrations in Europe
Appendix D: SWOT Analysis for Vulcam
Appendix E: The Process of Plan for First Six Months
Appendix F: 4Ps Strategic Question List for First Six Months
Appendix G: Problems to Consider Within First Six Months
Appendix H: Human Resource and Personnel for First Six Months
Appendix I: Finance and Marketing for First Six Months
From the Paper:
"The North East of England in UK is a very important fastest growing new economic region. The region comprises of Northumberland, Tyne and Wear, Durham and Teesside. This area is 9000 sp km large living population 2.6 million. There is working population 2.6 million among them. The commercial capital Newcastle upon Tyne is the centre city for all economy and political. National Statistics show the GDP per head for the North East region (1999) as 77.3 (UK=100). Regional statistics show the region has a workforce of 974,000."
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