Pure Bliss Day Spa: A Business Plan

Paper Summary:

The paper provides a competitive and SWOT analysis of the Pure Bliss Day Spa company and discusses the marketing and financial objectives, strategies and target population. The paper looks at the use of the marketing mix (pricing, distribution, advertising and promotion) to achieve the company's marketing and financial objectives. The paper also provides a financing and situational timetable and discusses the evaluation procedures to be used. The paper includes a graph and several tables, some as appendices to the paper.

Outline:
Executive Summary
Situational Analysis
Objectives
Strategies
Tactics
Financing and Situational Timetable
Evaluation Procedures
Appendices

From the Paper:

"Pure Bliss Day Spa is a full-range service day spa offering relaxing and pampering services in the most exotic environment to the target customers like travelers, business women, men, and youth through a variety of membership packages and programs. Since its located in downtown Orlando of Florida, the SPA attracts many visitors from the tourism sector, corporate sector and the working men and women. In order to successfully compete in the market, Pure Bliss planned to start up 35 therapy rooms, in a 7,000 square foot facility with contemporary equipment at a total cost of $180,000. Pure Bliss follows a penetration pricing strategy making their prices very low, starting from $35 which is far below the competitors that offer quality services and products, and high customer satisfaction for continuous value relationship. "

Sample of Sources Used:

• "Day Spa Business Plan", (n.d.) Business Plans. Com. Retrieved on August 12, 2007 from <http://www.bplans.com/Sample_Business_Plans/Beauty_Salon_and_Day_Spa_Business_Plans/Day_Spa_Business_Plan/executive_summary.cfm>
• "Demographic Statistics", (n.d.) Downtown Orlando. Retrieved on August 22, 2007 from <http://www.downtownorlando.com/>
• "Example Business Plans", (n.d.) Business Plans.Com. Retrieved on August 12, 2007 from <http://www.bplans.com/sp/businessplans.cfm>
• How to Become a Spa Owner, Starting a Spa Business, Salon Spa, Home Spa, and Spa Retreat". Style Career. Com. Retrieved on August 12, 2007 from http://www.stylecareer.com/spa_owner.shtml
• "How to Start a Spa Business - Open a Day Spa - How to Start a Day Spa", (n.d.) FabJob. Retrieved on August 12 2007, from http://www.fabjob.com/spaowner.asp

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