Proton - Business Plan 1999

Paper Summary:

This in-depth paper contains a strategic business plan for the Proton company in Malaysia that specializes in automobile motors. This paper contains detailed research and results pertaining to sales in the motor industry in Singapore and Malaysia as well as suggestions and strategies for increased profits.
Table of Contents:
Executive Summary
I Summary Situational Analysis
II Summary Business Objectives
III Summary Business Strategies
Situational Analysis
I The Industry
II The Company
III The Product
IV The Market
V The Competition
VI Distribution Strategies
VII Pricing Policies
VIII Communication Strategies
IX Potential Business Problems
Business Strategy
I General Business Strategy
II Specific Business Strategies
Action Programs (Tactics)
I Product Plans
II Pricing Plans
Measurement, Review and Control
I Organizational Structure
II Methodology for Review
Appendixes
End Notes
Bibliography

From the Paper:

"Malaysia's banking system is in the process of being stabilized and it appears that Malaysia will allow once again the exportation of its national currency the Ringgit. EON is looking to fresh foreign countries to franchise dealerships for the Proton. They are also looking toward an upturn in sales to their fellow Malaysians. Since EON's downsizing in 1996, they do not plan to increase their workforce to its pre 1996 high but will add small numbers of employees as the market for their automobiles increases."

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