Prospective Marketing Plan

Paper Summary:

This paper presents a marketing plan for a developing healthy fast food chain store. The paper outlines the company's vision, core values, mission statement, core competencies, target audience, and marketing plan. The paper also describes the company's product, intended locations, pricing, and promotional slogan.

From the Paper:

"Today, the average American consumer has little time to prepare home cooked meals. This fact of modern daily living has driven even the most conscientious mother and father into the arms of fast-food chain stores. The result has been the national health disaster of the expanding American waistline and also the expanding American health care budget. Americans, our chain believes, want to eat easy, healthy meals that taste good. Americans, today, in an increasingly image conscious society care about their health and looks but desire a way to have a warm and tasty family meal in a warm family environment that is emotionally as well as physically supportive of such a lifestyle. In other words, no sprouts, but not just fried spuds."

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