A project proposal for starting an internet-based retail outlet for dolls.
Written in 2005; 11,984 words; 28 sources; APA; $ 232.95
Paper Summary:
This paper presents a business plan for establishing and promoting an internet-based retail outlet for collectible brand-name dolls, customized dolls, doll accessories, as well as a trading forum for doll owners. The paper presents a thorough history and overview of the doll-collecting industry as well a thorough overview of the company, its' mission and its objectives.
Outline
Executive Summary
Industry Overview
Company Description
Management and Ownership
Marketing Activities
Risk Management
Conclusions and Recommendations
From the Paper:
"Doll collecting is a relatively new industry and has gained increasing popularity in recent years (Van Patten, 2004b). For just over 100 years now, collectors have been collecting antique and vintage dolls and dolls that were originally intended for children. According to Van Patten (2004a), 2004 was a difficult year for doll collecting. "Several high-profile doll companies, including Gotz and My Twinn, went out of business, or, like the Franklin Mint, stopped making dolls. Several high-profile retail establishments which heavily sell dolls, including FAO Schwarz and KB Toys, went bankrupt" (Van Patten, 2004, p. 1). A number of smaller doll stores continued to struggle to stay in business, faced by the double threat of eBay and a lackluster economy."
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