Promera Inc. Business Expansion Plan

Paper Summary:

This paper discusses the expansion of Smith Family Farms into Promera Inc. The paper first describes the reason for this expansion, primarily in terms of market trends and overhead costs. Next, the paper provides an analysis of consumer demand and a financial analysis. The paper specifically discusses the aspects that will determine the success of Promera Inc. An organizational chart and tables are included with the paper.

Table of Contents:
Executive Summary
Introduction
Organizational Structure
History of Business
Formal Business Structure
Marketing
Customer Survey and Consumer Demand
Marketing Questionnaire Questions
Competition Analysis
Location of the Facility
Sales Forecast Estimates
Accounting
Financial Analysis
Break-even Analysis
Conclusion

From the Paper:

"The success of Promera Inc. depends on the ability to run a more efficient operation. Allowing assets to remain underutilized does not represent best business practices and results in waste, rather than efficiency. Developing the potential that lies in untapped resources is the key to overcoming the affects of rising operational costs, including transportation. This loan makes sense and the best long term interests of the company.
"The health foods market will continue to grow. Promera Inc has an advantage over competitors entering the market, as customers are already familiar with the logo and the products that it represents. Promera Inc. is a family operation filled with pride in the products that are produced. This commitment to quality and answering the needs of the market will be the key to success in the future."

Sample of Sources Used:

• 5aday.gov. Introducing the next generation of 5 a day. http://www.5aday.gov/ Accessed April 19, 2008.
• BizCommunity.com. Ten trends to watch in packaged goods in 2008. November 28, 2007. http://www.bizcommunity.com/Article/196/176/22078.html Accessed April 19, 2008.
• IBM. IBM survey reveals eroding consumer confidence in packaged goods brands. June 28, 2007. http://www- 03.ibm.com/industries/consumerproducts/doc/content/news/pressrelease/3166295123.ht ml. Accessed April 19, 2008.
• Kellogg's. Kellogg's Lego Fruit Flavored Snacks. http://www2.kelloggs.com/Product/ProductDetail.aspx?product=8213 Accessed April 19, 2008
• Moser, R., Green, V., Weber, D., & Doyle, C. Psychosocial Correlates of Fruit and Vegetable Consumption among African American Men. Journal of Nutrition Education and Behavior. Vol. 37, Issue 6. Pages 306-314.

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